The platform’s executives tell TheWrap how they landed key partnerships with Kevin Hart, Jesse Tyler Ferguson, Mario Lopez and more
The partnership will showcase original vertical series during pre-show and even allow brands to sponsor content across 18,500 screens in over 1,650 theaters
A strategic partnership between Hartbeat and aTwist – the vertical video service led by veteran TV industry execs Jana Winograde, Susan Rovner and Lloyd Braun – will see them team on more than 20 original microseries.
The new app from Jana Winograde, Susan Rovner and Lloyd Braun is rolling out with an initial slate of 10 shows including a spoof of verticals and an unscripted show about a Vegas spending spree.
Jana Winograde, former president of Showtime, and Susan Rovner, former president of Warner Bros. TV, have their own meet-cute. The pair first met three decades ago, when they worked at ABC.
The series follows a group of scrappy theater kids who, when zombies attack their high school, realize that their only hope for survival is to put on the greatest musical of their lives.
The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention.
The cooking competition show hosted and produced by Padma Lakshmi is set to premiere on Wednesday, March 4, at 9:30 p.m. ET and stream on Paramount+.
